Great design begins with understanding people. Through a combination of strategic research, systems thinking, and visual design, I create cohesive brand experiences that transform everyday interactions into meaningful connections.
Daylist Social Media
Overview
Everyday experiences are often remembered through the music we associate with them. Inspired by the spontaneous sharing culture of BeReal and the childhood game Period., I created Daylist, a social media app that transforms music into a form of daily journaling. Users capture their feelings, activities, and experiences through song selections, creating a record of their day through sound rather than photos or text.
The resulting "Daylist" becomes both a playlist and a personal narrative, allowing users to reflect on their emotions and experiences through music. To bring this concept to life, I developed the brand identity and designed a high-fidelity prototype that demonstrates the app's core user experience.
Year
2026
Tools
Figma
Illustrator
Services
UX/UI Design
Experience Design
Branding Design
Brand Identity
Logo Development
To establish a clear connection between the brand and its music-focused experience, I explored ways to integrate the initials "D" and "L" with recognizable musical imagery, including vinyl records, CDs, and music notes.
The final logo combines the two letterforms into a single mark that subtly resembles a musical note, creating a distinctive and memorable identity for the app.
User Journey Map
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Experience a Moment → Feel an emotion or engage in an activity.
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Select a Song → Capture the moment through music.
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Build a Daylist → Add songs throughout the day.
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Reflect → Review the completed playlist as a narrative.
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Share & Revisit → Connect with others and revisit memories.
Low-Fidelity Prototype
View Figma Prototype Here!
