Kkokka Tea
Overview
Traditional practices often become difficult to sustain when they no longer fit into modern routines. Inspired by the craftsmanship and cultural significance of Korean flower teas, I created Kkokka, a contemporary tea brand that makes traditional tea-making more approachable and accessible. By balancing cultural heritage with modern convenience, the brand reimagines how younger audiences can engage with Korean tea culture.
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To bring this vision to life, I developed the brand identity, created a custom illustration and pattern system inspired by Korean flora, designed the packaging, and developed a portable tea brewer that supports a more seamless tea experience.
Year
2026
Tools
Illustrator
Photoshop
Services
Brand Identity
Packaging Design
Graphic Design
Illustration
Concept Development
Brand Identity
Logo Development
To emphasize Kkokka's Korean heritage while appealing to a contemporary audience, I developed the primary logo as a handwritten rendering of the Korean word 꽃과 ("with flower") in a calligraphic style. This approach celebrates the beauty of Korean typography while introducing fluid, modern strokes that evoke the flow of tea, resulting in a visual identity that balances tradition with a fresh, globally relevant aesthetic.
Brand Illustration
Tea Box Package Design
Portable Tea Brewer Prototype
Product Shot
