Traditional practices often become difficult to sustain when they no longer fit into modern routines. Inspired by the craftsmanship and cultural significance of Korean flower teas, I created Kkokka, a contemporary tea brand that makes traditional tea-making more approachable and accessible. By balancing cultural heritage with modern convenience, the brand reimagines how younger audiences can engage with Korean tea culture.

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To bring this vision to life, I developed the brand identity, created a custom illustration and pattern system inspired by Korean flora, designed the packaging, and developed a portable tea brewer that supports a more seamless tea experience.